Monday, January 18, 2010

Starbucks Price Hikes

It looks like Starbucks is rolling out prices hikes in select locations across the US and Canada.

Hardest hit seem to be the tea drinkers as Starbucks is now charging a premium for it's new loose leave tea. A 50 cent hike is nearly a 33% increase in price. This reminds me of when Tim Hortons switched to steeped tea at their stores and started charging different prices for small, medium and large teas. This is in contrast to their former pricing scheme of charging a flat price for tea regardless of the size.

If any of your readers have noticed this trend I'd like to hear about it in the comments.

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